While I was in New Delhi, India last week trying my best to pack stuff for my move to Boston for a Masters program, I came across many perspectives on the USA and Marketing.

“Marketing in USA!! Well thats just awesome!! That’s what the country does best!” said a friendly voice. I was like “uh haan” “Well, think about it, the country markets itself so well that you see its name almost everywhere! Tell me something Ketan, when u watch the news, do u ever come to know about the markets in…lets say France, or Russia……NO! If you are going to America to learn marketing…you are going to the right place!” Its interesting to know.

I came to Boston on the 26th and its been about 5 days since then, and I’m still trying to adjust to air, water, and of course, the time! Its not my first in the USA, but this is so different from the last time. Now I have a focus, a major point of interest and thats marketing!

I’ve been around the different areas and noticed one thing…no change in the number of people who come to the malls, who shop…of course this is just a different perspective, an opinion…you have the right to disagree with it and may be unsubscribe to the atrocities of this blog. Anyways….so yeah hoards of people flowing into the mall and there is no god damn place to park! And get this…it was raining and there was a weekend flood warning in the state of Massachusetts, though if I was out of my house, then I cant expect others to stay in! So its 29th of August 2009, its raining, the malls are as jam packed as 3 years back when I visited the country and they say the country is in fucking RECESSION!

Apple just announced the launch of its new OS Snow Leopard, which was on sale for $29 post 28th August 2009, thus the packed Apple store!

I dont feel I’m going haywire with this post, its deeper than you think…..trust me…think about it! And I’m not done yet!

So next day…I went to Walmart, a store that everybody loves as it has so many multiple brands under one roof and a little cheap. So if you like the idea of shopping… nothing in particular… just shopping or if you have time to kill, lots of it, it could be the best place for you to shop at! I remember, I was with my cousins and we had planned what we needed to buy and it took us an hour easily! If it were just me, I don’t think I would have got out of the store, alive….

So what did we learn today? Nothing really…

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